Klipfolio - The Beginner's Guide to KPIs

The Beginner’s Guide to KPIs is one of a series of e-books Demand Spring produced for Klipfolio as part of a strategy to help them convert more website visitors into leads. This eBook introduces a general business audience to the concept of key performance indicators (KPIs). It also provides a sampling of the most important and commonly used KPIs for businesses today. These KPIs span different business functions, including Sales, Marketing and Finance, and different industry verticals, including Insurance, Call Center, and Retail.

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The Sales Leader's Guide to KPIs
The Sales Leader's Guide to KPIs

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Klipfolio - The Marketer's Guide to KPIs
Klipfolio - The Marketer's Guide to KPIs