Demand Spring developed this top of the funnel video for Lexmark to explain the benefits of an automated purchase to pay cycle. By describing the efficiency and accuracy of the system while highlighting how other departments and people throughout the organization benefit, the video brings Lexmark’s story to life in a compelling manner that only video can provide.
3:35On this week's #wisdomwednesday I celebrate Demand Spring's 10 year anniversary by kicking off a 10 week segment—10 years, 10 reflections. Today I discuss the strides we have made in B2B marketing ove
6:18On this week's #wisdomwednesday, longtime Revenue Marketer and Demand Spring's new Chief Revenue Officer Carlos Hidalgo joins me to discuss why he joined Demand Spring and why it's essential that orga
3:32Last week I shared insights for CMOs and marketing executives in navigating through economic volatility. On today's #wisdomwednesday I share three insights for individuals in managing their careers in
6:05I have lived through 3 significant economic downturns in my career. In this week's #wisdomwednesday I share my experience in how to plan in advance for them as a marketing executive. Watch as I discus
3:24In this episode of #wisdomwednesday, I share my insights on what CMOs should be doing to address the situation in Russia. Watch as I lay our four key areas for decision-making and action to safeguard
4:53On this week's #wisdomwednesday I share insights for those of you considering becoming an entrepreneur. It's been 10 years since I started Demand Spring. I have learned a lot, made a lot of mistakes,
