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In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i

On this week's #wisdomwednesday I share my (very reluctant) thoughts about marketing in the metaverse—a virtual reality place where our avatars engage with each other. Maybe it's just me, but I think

On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain

On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So

On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f

On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m

On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a an amazing hybrid event that includes unique elements for virtual au

On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill

In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to

In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to

On this week's #wisdomwednesday I discuss the imperative of building awareness, familiarity, and trust in driving demand. B2B buyers (even on a subconscious level) are driven by risk mitigation. Inves

On this #wisdomwednesday I discuss a better approach to creating relationships with prospects—serving over selling. It's a preview of a discussion I have with Dave Walker of the B2SMB Institute at the

Leap is a new type of marketing advisory service that brings together some of the best minds in B2B marketing for pragmatic, real-world advice for CMOs and their executive team. It's a big leap ahead

On today's #wisdomwednesday I reflect on the amazing progress we have made in creating COVID vaccines in such a short period of time and contrast that with the very slow progress we have made in comba

On this week's #wisdomwednesday I pose to you a question that was asked to me by a member of our board. What do you do better than anyone else? It's a really simple but powerful question that can fram

On this week's #wisdomwednesday I ask the question, are you a growth mindset marketer or a fixed mindset marketer. This concept of a growth mindset comes from the great book by Carol Dweck and is a gr