Most Recent Videos
1:51Wisdom Wednesday: Episode 58 | What you are missing from your SLA
On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreements. Watch as I discuss an SLA dimension that came from a client workshop this week. It's a fr
2:27Wisdom Wednesday, Episode 57 | Never mistake activity for achievement
On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put
2:30Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation
On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may be in, caused by endless Zoom meetings and lockdowns.
3:53Wisdom Wednesday, Episode 55 | The continuing gap in Marketing and Sales alignment
On this week's #wisdomwednesday, I share some really interesting data points from our 2021 Revenue Marketing B2B Benchmark Report. Specifically I dive into marketing and sales alignment, which markete
2:37Wisdom Wednesday, Episode 54: Blossom where you are
On this week's #wisdomwednesday, I discuss a phrase, "Blossom where you are", which was shared with us by Jennifer Smith, the CMO of Brightcove, on a recent episode of our Marketing Unplugged podcast.
2:10Wisdom Wednesday, Epsiode 53 | A plan for 2021
In this last episode of #wisdomwednesday for 2020, I share 3 things to consider as you ponder team and individual growth in 2021. Happy holidays everyone. Wishing you peace, relaxation, and hope for n
2:23Wisdom Wednesday, Episode 52 | The voice you are missing in your communications
On this week's #wisdomwednesday I discuss the human to human connection that most brands are missing in their marketing communications. As we enter 2021, it's time to enable real people in your organi
2:44Creating Report Subscriptions
Ryan will walk you through how to create a Report Subscription. He also gives you some tips on where you can find subscriptions in Marketo.
3:20Wisdom Wednesday, Episode 51 | What Tony Hsieh taught us about innovating
On today's #wisdomwednesday I pay tribute to the late Tony Hsieh and his spirit of innovation. As B2B Marketers, I fear we are falling into a trap of "proven" practices, and we are not innovating enou
2:28Wisdom Wednesday, Episode 50 | The Problem with Marketing Operations
On this week's #wisdomwednesday I discuss the gap between what B2B Marketing Operations executives are focused on today, and what they should be focused on. For many MOPs leaders, the role has become
3:01Wisdom Wednesday, Episode 49 | Ubuntu and What it Means for Customer Relationships
In this week's #wisdomwednesday I talk about the powerful African term Ubuntu, which means "I am, because you are". This was the concept that Nelson Mandela used to help end apartheid. It's a term tha
4:28Wisdom Wednesday, Episode 48 | Operational MUST-DO's for Sales and Marketing Alignment
In this episode of #wisdomwednesday we complete our two-part series on Sales and Marketing alignment with a discussion on 3 imperatives. Watch as I share my thoughts on jointly managing pipeline, plan
