Most Recent Videos
4:13Wisdom Wednesday, Episode 81 | Trust—the most important concept in marketing in 2022
Happy new year everyone! In today's #wisdomwednesday, I discuss 3 areas of trust-building that B2B brands need to audit and improve in 2022 to effectively manage client relationships and facilitate gr
9:22Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO
On this week’s #wisdomwednesday I am joined by CMO and Leap Advisor Dave Laverty, to discuss the sharp drop in marketing budgets in 2021 according to Gartner’s Annual CMO Spend Survey. Dave shares his
2:47Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves
In this week's #wisdomwednesday, I discuss 3 essential questions that leaders should ask themselves to continue on their journey to becoming the leader they want to be.
7:19Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing
This week's #wisdomwednesday is part two of our series on Lead Gen to Demand Gen to Revenue Marketing. Jessie Coan and I discuss how to make the shift to a more strategic approach. Watch as we discuss
5:45Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
On this week's #wisdomwednesday I am joined by Jessie Coan, the Director of our Content Marketing practice. Jessie and I describe the evolution of lead gen to demand gen to Revenue Marketing. We defin
5:45Wisdom Wednesday, Episode 76 | Why Technology May Replace People
On this week's #wisdomwednesday, I am joined by my colleague Matt Roberts. Matt and I discuss out of control salary escalation and how organizations may respond by investing in AI technologies to repl
5:07Wisdom Wednesday, Episode 75 | One Important Change to Make to Your ABM Strategy
On today's #wisdomwednesday I share insights on one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement.
3:27Wisdom Wednesday, Episode 74 | 3 Keys to Corporate Social Advocacy
In this week's #wisdomwednesday, I share three key actions that executives and marketing leaders need to take to activate a Corporate Social Advocacy initiative. Watch as I discuss some of the great i
2:03Wisdom Wednesday, Episode 73 | Marketing in the Metaverse. Oh brother!
On this week's #wisdomwednesday I share my (very reluctant) thoughts about marketing in the metaverse—a virtual reality place where our avatars engage with each other. Maybe it's just me, but I think
4:58Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability
On this episode of #wisdomwednesday I share my thoughts on three critical ways that marketing executives need to support sustainability efforts in their organization: 1) Supporting centralized sustain
5:13Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
On this week's #wisdomwednesday I share insights from our latest research report on Marketing Automation, including the ROI, efficiency gains, and barriers to success that B2B marketers identified. So
3:10Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers
On this week's #wisdomwednesday I discuss one of the biggest silos that we see today in modern marketing organizations—marketing technologists and content marketers. It's akin to a modern production f
2:53Wisdom Wednesday, Episode 69 | One simple analytics change marketers can make to align with sales
On this week's #wisdomwednesday I discuss how marketers can better align their efforts with sales by measuring pipeline contribution by quarter from their campaigns. This single change will help you m
2:11WisdomWednesday, Episode 68 | How to Create an Amazing Hybrid Event!
On this week's #wisdomwednesday I continue our series on marketing as we come out of the pandemic. Today, I discuss how to create a an amazing hybrid event that includes unique elements for virtual au
4:55Wisdom Wednesday, Episode 67 | Why brands should be social activists
On this week's #wisdomwednesday I talk about the growth in brands speaking out on social issues. In the wake of Canada being shocked and outraged at the discovery of 215 Indigenous children being kill
5:43Wisdom Wednesday, Episode 66 | Fostering human connection in your post-pandemic marketing
In this week's #wisdomwednesday I begin a series on marketing after COVID. This week I dive into how we can foster human connection and tap into the joy and need for social affiliation. It's going to