In this week's #wisdomwednesday I share my thoughts on the future of MarTech during the choppy economic wat...
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On this week's #wisdomwednesday I discuss the gap between what B2B Marketing Operations executives are focused on today, and what they should be focused on. For many MOPs leaders, the role has become
In this week's #wisdomwednesday I talk about the powerful African term Ubuntu, which means "I am, because you are". This was the concept that Nelson Mandela used to help end apartheid. It's a term tha
In this episode of #wisdomwednesday we complete our two-part series on Sales and Marketing alignment with a discussion on 3 imperatives. Watch as I share my thoughts on jointly managing pipeline, plan
In this episode of #wisdomwednesday I share the three most strategic elements that I believe are essential in aligning sales and marketing in B2B organizations. It's the first of a two-part series. Ne
On this week's #wisdomwednesday I address what I believe to be the most important aspect of leading—TEACHING. As leaders we are stretched with a number of responsibilities, but the most important is p
On today's #wisdomwednesday I talk about the importance of leaders doubling down on employee wellness at this stage of the pandemic. People are really feeling the stress, anxiety, and emotional weight
Amazon Prime Day is a great reminder of the impact loyalty programs have on brand. On today's #wisdomwednesday I discuss 3 critical things B2B marketers can do to drive loyalty and retention. I also d
On this week's #wisdomwednesday I share insights and data points from our new benchmark study on MarTech spending during COVID. I discuss the impact on spending, the key reasons amongst those who have
On this week's #wisdomwednesday I share 4 key elements in creating a better testing culture in your B2B marketing practices. Studies show that marketers who conduct testing drive organizational growth
On today's #wisdomwednesday I discuss 4 key elements for brands to assess and optimize in working with your agencies and consultancies during this time. From assessing financial risk to determining ho
On this week's #wisdomwednesday I discuss the two things that I recommend to all of our clients when it comes to aligning marketing sales: align on metrics, and conduct joint weekly pipeline reviews.
On this week's #wisdomwednesday I share early insights into the research study we just closed on marketer's perceptions of working from home these last few months. The takeaway: we are busier, but mor