Wisdom Wednesday, Episode 57 | Never mistake activity for achievement

On today's #wisdomwednesday I talk about something I see in a lot of organizations—marketers working really hard to do MORE, in the absence of analytics. It's time to double down on our efforts to put metrics and analytics in place to guide the amount of activity we are doing and to invest more in our best performing campaigns, instead of constantly doing more.
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Wisdom Wednesday: Episode 58 | What you are missing from your SLA
Wisdom Wednesday: Episode 58 | What you are missing from your SLA

On today's #wisdomwednesday, I share an interesting perspective on Sales & Marketing Service-Level Agreemen...

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Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation
Wisdom Wednesday, Episode 56 | Ground Hog Day and Innovation

On this week's #wisdomwednesday I remind us all to pause and perhaps get out of the innovation rut you may ...