Workforce Reduction Action in the North Pole?
With the decline in the birth rate, Santa is at a crossroads. He’s faced with declining production requirements, yet he’s loathe to take a workforce reduction action with his elves. They are a loyal group, and largely unemployable outside of Santa’s Workshop. Limited education, unwillingness to relocate, and height restrictions eliminate them from many jobs.
So, Saint Nick took a good look in the mirror and decided to modernize his marketing practices with the hope of rekindling his story to young and old. He used AI to better determine which Hatchimal to give to whom. He invested heavily in inbound campaigns. And he deployed Marketing Automation (with Mrs. Claus as his administrator and power user).
He was even spotted at Marketo Summit, but had to leave early (via the chimney of course at The Moscone Center). The California weather was just too much for his northern blood.
Santa’s Gifts to Modern Marketers
Lo and behold, Santa’s campaign yielded a strong return from modern marketers. Not a surprise really. Our budgets are growing (ever so little). We love the cloud (Santa’s channel of distribution). And we get really excited by shiny things that beep.
So, here are some of the marketing toys that the elves are working on to meet Santa’s 12.25 ship date:
Buyer Journey Mapping: The missing foundation in many revenue marketing plans. There is a lot of great content development and lead nurturing work being done today. How much of it, though, is missing the mark without this strategic framework?
New Technologies: On to the beepy things. Here are three of the hottest technologies that marketers would love to unwrap this holiday season (batteries not included):
- Vidyard – what would Christmas be without a video player?
- Evergage – the perfect gift is always highly personalized.
- Radius Intelligence – Santa used it to fill in some critical data gaps.
Analytics: This gift has many parts to it that need assembly – connecting the analytics strategy to the business strategy, standards and processes, people and technology (like the great analytics and data management solutions provided by our customers Qlik, Zaloni, and Motio). Organizations like Demand Spring have allen keys for this type of work.
Stocking Stuffers
It’s not all big gifts under the tree that excite Modern Marketers. Here are the stocking stuffers Santa is working on for us:
Pajamas: With more and more organizations enabling telecommuting, flannel PJs and fuzzy slippers will come in handy.
Peace on Earth, Goodwill towards Marketing: From brand to demand and art to science, modern marketers are driving significant, measurable pipeline contributions. May 2018 bring peace, respect and goodwill from the CEO and Sales.
Professional Development passes: This is not a profession where one’s knowledge and skills can remain static. To that end, Santa will be filling stockings with passes to events like Marketo Summit, MarTech, and MarketingProfs B2B Marketing Forum.
3 tips for Modern Marketers to delegate more in 2018
Content: Like socks, you can never have enough new content under the tree.
Work/Life Balance: May the balance you hopefully enjoy over the holidays extend throughout 2018. To that end, watch my three tips for delegating more responsibilities in 2018.
There you have it. A preview of what you may see under your tree on Christmas morning. Happy holidays to you and yours from the team here at Demand Spring!
The post Santa’s Gifts to Modern Marketers – 2017 Edition appeared first on Demand Spring.
