This eBook is one of a series of assets that Demand Spring developed for Qlik to support demand generation programs across different industry verticals, including Retail and Services. It describes the fundamental changes that are shaking the foundations of the retail industry – the rise of digital commerce, the evolution of supply chains and the changing role of stores in the distribution network – and explains how retailers thriving in this complex environment are using visual analytics to gain deeper customer insights, drive more efficient supply chains, and provide improved customer engagement.
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